IPC has entered into a deal with the online poker gaming firm PKR and has allowed its mag brands to feature in its online poker gaming sites. This mag brand in question is the Nuts and Loaded lads. This will be the first time that the mag brand Nuts and Loaded lads will be featured on an online gaming site.

There will be a huge marketing campaign that will help launch this partnership. This will also include the display activity that will be across brands in both online as well as print.

The marketing director for PKR Simon Prodger says, “We think that the collaboration with IPC is a perfect matchup of brands. Nuts and Loaded readers fit our key demographic, and by having branded environments within our game, we offer them a unique poker experience.”

Once visitors enter the site they will enter the “poker room environment” which is completely branded with a “distinctive Nuts and Loaded imagery.” They can also customize their poker playing avatars with t-shirts by Nuts and Loaded.

This month’s Loaded magazine has been recently launched by IPC which is complete with great new editorial content that supports a six figure marketing campaign. Unfortunately the magazines circulation and readership has declined along with the market sector as well. To combat that the title has been revamped from its older version and it also includes a new designed. The magazine also features a few celebrity columns by Richard Bacon as well as Ross Kemp. The Fashion section is what completes this magazine.